PE
Planet Express
Mid-market logistics
Now
Renewal at risk: champion left, competitor in the room
$184,200ARR at risk
Corroborated
CorroboratedExec sponsor call before Oct 3, then re-anchor on the new ops lead
Exec sponsorvia 
by Oct 3
Know the moment revenue changes. Then act on it.
Pulse watches every account across your systems and the outside world, and tells your team what changed and what to do next.
PE
Planet Express
$184,200 ARR / Renews in 47 days
StateHealthy renewal
Aug26
Salesforce31d ago
Renewal opp unchanged 31 days at Negotiation
Sep5
Gong21d ago
Competitor named on the QBR call
Sep15
Amplitude11d ago
Weekly active seats 61 to 38 over three weeks
Sep24
LinkedIn2d ago
Champion Dana Whitlock now VP Ops at Mom's Friendly Delivery
ContextIdle
Watching the account
Salesforce
Renewal opp unchanged 31 days at Negotiation
Gong
Competitor named on the QBR call
Amplitude
Weekly active seats 61 to 38 over three weeks
LinkedIn
Champion Dana Whitlock now VP Ops at Mom's Friendly Delivery
ContextIdle
Watching the account
Watching
The problem
Your stack has the data. Your team still has to notice what changed.
- Salesforce knows the opportunity moved.
- Gong knows a competitor came up.
- Product analytics knows usage fell.
- A people source knows your champion changed jobs.
None of them knows what the combination means for revenue. Pulse does.
Revenue feedMonitoring
PECorroborated
Renewal at risk: champion left, competitor in the room
NewPlanet Express / $184,200 arr at risk / Sep 24
CorroboratedSC
Early
Champion changed: relationship reset in progress
Sterling Cooper / $96,500 arr, relationship reset / Sep 24
EarlySI
Corroborated
Deal slipping: new CFO, frozen budget, silent buyer
Stark Industries / $237,000 deal value / Sep 21
CorroboratedMD
Likely
Expansion opening: usage and headroom both moved
Massive Dynamic / $128,400 expansion opening / Sep 23
LikelyWhy it changed
- 31d ago
Renewal opp unchanged 31 days at Negotiation
Salesforce / Opportunity history / Aug 26
- 21d ago
“We are also looking at Hooli for this.”
Gong / Call recording, 23:14 / Sep 5
- 11d ago
Weekly active seats 61 to 38 over three weeks
Amplitude / Weekly active users, dispatch workspace / Sep 15
- 2d ago
Champion Dana Whitlock now VP Ops at Mom's Friendly Delivery
LinkedIn / Profile change / Sep 24
Stopchasingsignals.ActonRevenueEvents.
Pulse watches inside the relationship and outside the account.
Signals are not the product. Contextual significance is. Pulse decides which combinations changed the account.
Inside the relationship
CRMMarketingCallsChatSupportProduct usage
WarehouseEmailIn-app
CS healthCRM, calls, email and calendar, product usage, support, billing, marketing engagement. What your systems already record.
Context
Usage down a third + the champion changed jobs = renewal at risk
Outside the account
Job changesExec movesFunding
Hiring
Layoffs
M&A
Social
Press
Filings
Tech stack
Leadership and job changes, hiring and layoffs, funding and M&A, news and filings, what your buyers post and engage with. What the world records.
Already pay for signal vendors?
Plug them in. They become inputs to Context, weighed against your first-party history instead of firing alerts on their own.
- UserGems
- Common Room
- Bombora
- ZoomInfo
- + Any source
Don't have them? Pulse brings its own.
Pulse can source outside signals for you. Start with the essentials and add deeper coverage as your motion needs it.
- Job changes
- Social activity
- Hiring
- Funding
- M&A
- + Custom
Revenue state
Six things that can change about an account. Not one number.
Retention, expansion, relationship, competition, adoption, and deal momentum are tracked as states with a history, not blended into a health score that hides which one moved.
Account stateMonitoring
PE
Planet Express
$184,200 ARR / Renews in 47 days
Retention
At risk
changed 2d ago
Expansion
Closed
Relationship
Champion left
changed 2d ago
Competition
Active evaluation
changed 21d ago
Adoption
Declining
changed 11d ago
Deal momentum
Stalled
changed 31d ago
Every Pulse deployment includes Revllama Context, a persistent timeline of the account, its people, relationships, activity, and outside events. Context establishes the baseline, resolves identities across systems, and gives each Revenue Event its evidence. It backfills whatever history your source systems kept, and is honest about what they never stored.
Account timelineMonitoring
PE
Planet Express
$184,200 ARR / Renews in 47 days / Owned by Theo Marsh
Baseline established Six weeks of normal usage and cadence
Aug 4
Renewal opp stalls 31 days at Negotiation
Aug 26 / Salesforce
Hooli named on QBR Competitor mention
Sep 5 / Gong
Seats 61 to 38 Three-week decline
Sep 15 / Amplitude
Renewal at risk Corroborated by 4 sources
Sep 24
Routed to exec sponsor Call booked for Oct 2
Sep 25 / Slack
How it works
Connect once. Pulse does the noticing.
- Connections, read-only6 synced, 2 backfilling
Salesforce
Accounts, opps, field history
Synced1,900 accounts
Gong
Calls and transcripts
Synced14 months
Amplitude
Weekly active usage
Synced38 workspaces
Zendesk
Tickets and escalations
Synced6,412 tickets
Slack
Shared customer channels
Synced212 channels
Snowflake
Billing and contracts
Backfilling8 quarters
HubSpot
Marketing engagement
BackfillingCampaign history
LinkedIn
People and job changes
Synced4,860 contacts
Read-only to start. Salesforce first; the rest connect in days, not quarters.
- Planet Express, account timelineBaseline: six weeks of normal
Renewal opp unchanged 31 days at Negotiation
Salesforce / Aug 26
Competitor named on the QBR call
Gong / Sep 5
Weekly active seats 61 to 38 over three weeks
Amplitude / Sep 15
Champion Dana Whitlock now VP Ops at Mom's Friendly Delivery
LinkedIn / Sep 24
1,284
changes evaluated today
37
material to an account
3
combine into a pattern
1
Revenue Event raised
Posted to #renewals with the evidence trail
Next step and risk reason written back to the opp
Save play queued, waiting on exec sponsor approval
Autonomy, set per play
ObserveSurfaceRecommendPrepareExecute with approvalAutonomousAnything with a write-back or an outbound message sits behind a human gate until it earns the next level.
pulse / connectMonitoring
Connections, read-only6 synced, 2 backfilling
Salesforce
Accounts, opps, field history
Synced1,900 accounts
Gong
Calls and transcripts
Synced14 months
Amplitude
Weekly active usage
Synced38 workspaces
Zendesk
Tickets and escalations
Synced6,412 tickets
Slack
Shared customer channels
Synced212 channels
Snowflake
Billing and contracts
Backfilling8 quarters
HubSpot
Marketing engagement
BackfillingCampaign history
LinkedIn
People and job changes
Synced4,860 contacts
Read-only to start. Salesforce first; the rest connect in days, not quarters.
Forward Deployed Engineers
Start by knowing what changed. Automate what happens next.
Enterprise revenue logic is idiosyncratic. Revllama Forward Deployed Engineers adapt Pulse to your schemas, signals, and decisions, then build the agents and workflows that act on its events.
Custom agents and playbooks
Pulse tells you what changed. The agents we build decide what happens next, drawing on the same evidence.
- Renewal at risk
Save-play agent
Save plan drafted for the CSM, with usage and support evidence
Needs approval - Champion left
Account research agent
Buying group re-mapped and a brief on the likely new champion
Autonomous - Competitor on a call
Competitive play agent
Battle plan with displacement angles attached to the opp
Autonomous - Usage surge
Whitespace agent
Expansion play sized against peer accounts, handed to the owner
Needs approval - Funding round
Prospecting play agent
Target contacts picked and a personalized sequence drafted
Needs approval - Exec hired at target
Event invitation agent
Personal invite to the next dinner, routed through the CRM
Needs approval
Custom data and entity mapping
Your objects, your fields, your definitions of account and opportunity, resolved into Context the way your org actually thinks.
Custom Revenue Event definitions
The combinations that matter in your motion, written down and versioned, so Pulse fires on your risk logic.
Industry decision packs
Vertical-specific signals and plays for teams whose accounts do not look like a SaaS pipeline.
Approval and autonomy gates
Every write-back and outbound action earns autonomy step by step. Until it does, a human confirms.
Write-back and cross-system workflows
Update the CRM, open the ticket, post to the channel, brief the exec, all from one event with one evidence trail.
Engagements start with a scoped Build and settle into a flat monthly Run: we host, monitor, and tune everything we ship. You own the code and the logic.
Industries
Built for how your industry sells.
Every motion has its own Revenue Events. Pulse starts from the ones that matter in yours, and our engineers tune the rest.
B2B SaaS
Seats, usage, and champions decide the renewal long before the renewal date.
- Seat contraction
- Champion left
- Usage spike
- Competitor in the deal
Fintech and payments
Revenue moves with volume, and volume moves before anyone calls.
- Volume drop
- Processor switch
- New funding
- Compliance event
Logistics and supply chain
Lanes, facilities, and carriers shift quietly, then the contract does.
- Shipment volume shift
- New facility
- Carrier change
- Contract renewal
Healthcare and health tech
Big buying committees, long cycles, and systems that merge mid-deal.
- Health system M&A
- Leadership turnover
- Budget cycle
- Multi-year renewal
Professional services and staffing
Hiring is demand, and relationships walk out the door with people.
- Hiring spike
- Layoffs
- Champion moved
- New office
Security
Enterprise-grade from the first connection
Read-only by default, isolated per org, audited end to end.
- SOC 2In progress, Q1 2027
- ISO 27001In progress, Q1 2027
Isolated per org
Its own schema per organization. No shared tables, no co-mingled data.
Read-only, minimal scopes
Pulse asks each system for the narrowest access that does the job.
Full audit trail
Every agent action, write-back, and data access is logged.
Encrypted everywhere
TLS 1.2+ in transit, AES-256 at rest, credentials decrypted only at use.
Customers
What Pulse looks like in practice.
How Pulse and our engineers work inside a revenue org.
“The team at Revllama have been & continue to be a vital role in building our core systems.”
$8B+
pipeline driven for customers of our team’s prior practice
“Jake at Revllama was wonderful to work with and very knowledgeable. He was instrumental in our effective AI integrations with Salesforce.”
“Nico & team were great! They were responsive, quick, & very skilled at both understanding the capacity of what AI could do and understanding our needs.”
“It was very enjoyable working with Jake & team. They were super knowledgable and helpful.”
FAQ
Questions we get on every call.
Start with a Revenue Change Audit.
Connect a subset of accounts read-only. Pulse establishes the baseline, backfills what your systems kept, and reports the Revenue Events your team was not already working.
- 250 to 500 accounts, read-only connection, no change to your stack
- A written report of every high-priority event, with its evidence
- Scored together: was it useful, and did you already know
No commitment. If Pulse finds nothing you did not already know, we will say so.